The Virtue Of An Immoral Love - 1776 Words

The Virtue of an Immoral Love In response to criticism claiming that poesy or fiction was inherently non-virtuous and frivolous, Sir Philip Sidney wrote a daring piece called the Defense of Poesy. Within his rebuttal, Sidney addresses critics concerns with several types of poesy and illuminates that poesy is actually the height of virtue within society. In particular within his description of Lyric poetry, Sidney revels in the Lyric’s ability to recognize, praise, and exemplify â€Å"the reward of virtue† and â€Å"virtuous acts† (Defense of Poesy 673). When looking at Sidney’s own works of Lyric in Astrophil and Stella, Astrophil’s actions of pursuing a bodily love for an unavailable woman seem to disobey many virtue’s that should be present within the poems. However, upon further inspection, Sidney utilizes Astrophil’s misbehavior, and the misfortunes that follow, as an exemplifying juxtaposition to model virtue and to help redefine virtuous text overall. In light of Sidney’s discussion of lyric poetry being the epitome of showing virtue in action, the actions of Sidney’s own character, Astrophil, create an alarming dissonance. The first act defying virtue is within the premise of the story itself. Astrophil is relentlessly perusing an unavailable woman. There are several points within the series of sonnets where Stella s unobtainable nature is made clear. Most notably of these is in the fourth song when finally Stella speaks. Within this song, Astrophil continues to pine afterShow MoreRelatedAnalysis Of Charlotte Temple By Susanna Rowson1456 Words   |  6 PagesHenton English 80, 1D November 22, 2014 Virtues and Their Connection to an Audience A good American encompasses the qualities and values that are respected among the national public. In Charlotte Temple by Susanna Rowson, an innocent and pure young girl named Charlotte is corrupted and altered by her French teacher, British companion and his foreign friend. Although Rowson is a British-born author, the work connected with the American audience because the virtues demonstrated by some characters areRead MoreHumes Ethics1047 Words   |  5 Pagesexhibits the same alleged relations as a human child killing his parent; if morality is a question of relations, than the young tree is immoral, which is absurd† (Frankl 1985:233). Furthermore, Hume also argues that moral assessments are not judgments about empirical facts. The philosopher states that it is impossible to find a fact that can be called immoral for any immoral action that is examined. In other words Hume stands on the ground that it is impossible to deduce statements of obligation from statementsRead MoreEthics And Its Impact On Our Lives1455 Words   |  6 Pagesis wrong, as humans, we have to use our conscience to tell us what to do. Our conscience is our inner feeling or voice, almost like a moral compass that we use to guide us. Throughout our lives, ethics is used to form our conscience with vices and virtues and by directing our objects and intentions to become a fuller person. When we are making decisions there are three parts to it. There is the object: the specific thing that is being chosen our said, the intention: the intended outcome or goal,Read MoreAnalysis Of The Movie Interstellar 1004 Words   |  5 Pagessee Cooper as more of a Virtue Theorist. Virtue theory states that, â€Å"An act is morally right just because it is one that a virtuous person, acting in character, would do in that situation† (page 253). In other words, a virtue theorist observes a role model who sets an appropriate example for others. Such a role model is called a moral exemplar. However, this general rule of â€Å"do what a moral exemplar would do† is not specific enough in certain situations. Therefore, virtue theory also provides aRead MoreEssay on Morality and Egos in Radcliffes The Italian1078 Words   |  5 PagesMorality and Egos in The Italian      Ã‚   The gothic tradition loves to play with the morality of a character and this explains ones egotistical tendencies.   In Radcliffes Italian, no matter which side of the morality tree a character stands on, Satan has slipped a little pride in everyones apple.   The role of doubles begins before Poe popularizes it.   Radcliffe works hard to create evil twins and/or corresponding halves to some of the characters in order to demonstrate the power of pride.   TheRead MoreAn Act Of Law Is Just Or Unjust1312 Words   |  6 Pagesmakes the decision of government difficult. This is because one must make a decision that either everyone will love, or some people. There are three schools of thought that are used in order to determine certain legislations. The legislation has to be just, or has to reach a form of justice. These three schools of thought which address justice are deontology, utilitarianism, and virtue-based ethics. A common question has been asked, â€Å"What is justice?† According to Chapter V of John Stuart Mill’sRead MoreThe Source of a Princes Happiness and Misery in Augustine’s City of God and Aquinas’s On Kingship and Machiavelis The Prince1459 Words   |  6 Pageshappiness because they neglect the needs of their soul. True happiness can be found in God’s grace. He would never place material things as a goal of His true followers. Augustine states that in order for a prince to find this happiness, he needs to: fear, love and worship God and extend His kingdom; rule justly; have humility towards his accomplishment; pardon as many crimes as possible and to punish enemies when necessary to uphold the government and defend the republic, not for a prince’s selfish desiresRead MoreImmanuel Kant And John Stuart Mill998 Words   |  4 Pagesindigenous tribes in order to further growth. The consequences created a powerful first world nation that posit ively contributes to the world economy. According to Mill’s theory, they performed a moral act. Nevertheless, this act is considered immoral today. Kant’s belief that all acts must apply to all men would determine that it’s never okay to attack another as the United States did in its past. Regardless of the believed consequence, killing could not logically apply to all men without causingRead MoreNiccolo Machiavelli Essay1536 Words   |  7 Pagesactions should be judged by their consequences. Machiavelli because of the way he thought believed you could calculate a consequence. Thinking this way is a great way to justify actions some would consider to be immoral. The question though was Machiavelli really justifying immoral actions or was he simply being rational? The answer is not obvious though and matters who you are speaking to. Machiavelli can be considered evil seeing that he does in a manner justify it. Does MachiavelliRead MoreMorality and Economics are Closely Related Essay example589 Words   |  3 Pagesmalpractice. This law is also referred to as the trademark law, promoting commercial morality by harmonizing interest, and prevents competitors from diverting a producer’s customers through unfair means (â€Å"Ethics Economics†¦Ã¢â‚¬ , 3). Family, culture, love, spirituality, the environment or many other things that make life rich and meaning are not addressed in economics. Economists have documented that people often do not incorporate moral constraints into their decision making process. Good economics

The Staff Development Free Essays

This paper will review the characteristics of a teaching program for a critical care department in a local community hospital. This will include a review of teaching strategies that focus on the adult learner based on their development stage. A teaching program for the critical care department would entail small group and student-centered teaching strategies that focus on communication enhancement and core skill competency development among learners. We will write a custom essay sample on The Staff Development or any similar topic only for you Order Now This teaching approach emphasizes more autonomy in the clinical care setting and encourages the teacher to consider learner characteristics among clinical and professional workers. The educational program described will be offered in hospital and other generic health care organizations where proactive team building skills and communication skills development are necessary to ensure a multi-disciplinary approach to learning and care giving. The teaching program provided will include a team approach to healthcare education encouraging participants to learn and adopt strategies for conversing and communicating with diverse populations including other professionals, students, clinical workers, patients, families and community members. Teaching Program for Critical Care Department Foundation Learner characteristics for employees in a critical care work setting are unique. Adult learners generally have specific characteristics that require use of effective strategies for learning and teaching the adult learner (Huttly, Sweet Taylor, 2003). Studies suggest that multiple approaches may be more effective for helping critical care staff develop, including a â€Å"team healthcare approach† which educators can adopt and simulate in an educational setting â€Å"through interprofessional education and vertical integration of student years† (Huttly, Sweet Taylor, p. 5). Teaching strategies must be based on learner characteristics and the place of employment students intend to pursue their career to be successful. Teaching strategies that are varied are most likely to be successful, and may include information technology training in skills development and writing genres and education about working in a multidisciplinary health care setting where a depth and range of activities and problems solving skills are nurtured among future healthcare practitioners (Biggs, 1999; Huttly, Sweet Taylor, 2003). Teaching strategies must incorporate multiple aims including improving adult critical care workers perceptions and experiences of their education and learning environment and supporting learners at varying developmental levels (Curzon, 2000). Among the skills necessary include improving communication skills in a patient centered manner; this may require that educators focus on assessing the student practitioner and providing information based learning in small groups that emphasizes problem based and problem solving learning (Huttly, Sweet Taylor, 2003). Many support teaching strategies that incorporate good communication, skills and core competency training and specialist options that are student based and emphasize group study skills to support ongoing learning at each development stage among adult learners; further research suggest that the ability of adult learners to discover information and understand subject matter in a clinical setting depends in part on their ability to uncover information about subjects important to them and their professional careers (Huttly, et al. 2003; Wilby, 2001). It is important that teachers adopt strategies that allow them to act as â€Å"agents of change† in the classroom, drawing on their own educational experience to provide students with a learning environment that is â€Å"condensed but focused† (Huttly, Sweet Taylor, 150). The clinic provides an adequate learning environment for all medical students, and teaching strategies in this environment should focus on providing students with skills, knowledge, expertise and professional ability to treat patients correctly and efficiently (Huttly, Sweet Taylor, 2003). Teaching strategies that tend to work well in a clinical environment reflect learner characteristics, are generally subject-centered, consider student’s pre-clinical ability and education and enable students to tackle â€Å"problem-oriented, practical experiences† geared toward their developmental level (Townsend, et al. 1997; Huttly et al. 2003). Small group learning is also considered â€Å"the most meaningful learning experienced by adult learners† and useful for all curricula including medical, particularly when characterized by â€Å"active participation of all group members† (Huttly, Sweet Taylor, 101). Further small group experiences can enhance learning by involving them in various processes including â€Å"relating, applying, generating ideas and recognizing and resolving problems† (Huttly, Sweet Taylor, 101). It is a more active than passive form of teaching that provides students with more stimulating methods of interaction and developing, enabling better responsibility for learning among students, helping develop generic clinical skills and promoting all adult learning characteristics and styles (Biggs, 1999; Huttly, Sweet Taylor, 2003). Particularly in clinical education student centered modes of teaching including small group work allow students to adopt more active and autonomous roles better preparing them to function as team members in their medical communities at later dates and times (Huttly, Sweet Taylor, 2003). There is ample evidence supporting the role of active learning in the clinical environment. There is also ample evidence suggesting that student centered approaches to teaching help clinical student learn to communicate better in a team environment and help develop more comprehensive communication and problem solving skills, important attributes within the medical profession (Huttly, Sweet Taylor, 2003). This compared with more teacher centered approaches, strategies that in the past have proven less successful among adult learners with varying learning characteristics, particularly those learning in a clinical environment where it is important that students adopt transferable and generic skills (Huttly, Sweet Taylor, 2003). How to cite The Staff Development, Papers

Social Media Impact on Business Success †My assignmenthelp.Com

Question: Discuss About The Social Media Impact On Business Success? Answer: The use of social media is growing at a significantly high rate. While naysayers predict this trend will change soon, there is no denying that social media have a substantial impact on the operations of businesses. Social media websites like Facebook, Pinterest, Linkedin, and Twitter present a significant opportunity for business to grow, but businesses must employ a variety of tactics to reap from these sites. This paper demonstrates how social media impact business success by analyzing the opportunities that it offers. Additionally, it provides tools for measuring the impact of social media on business. Social Media Opportunities Drive Website Traffic and Encourage Recommendations Social media offers companies an ideal platform to take full advantage of word of mouth and see the popularity of their brand's increase. In most countries, many people are connected on a global scale and frequently communicate through social media. A simple action like liking a Facebook post can make a word to spread very quickly throughout many other social media platforms, and given that human beings like the opinion of their peers far more than a polished magazine advert, a few likes can help increase the sales of business (Plotting Your Social Media Marketing Strategy 2011; Baker 2017). When their peers endorse a product, they can follow the link to know more about the product and endorse it as well. Additionally, since million of people visit social media sites to find product reviews to be able to make informed buying decisions, small and large business have an opportunity to provide products to popular Facebook and Youtube users to review for their subscribers and win more leads (Venkatesh, R, Jayasingh 2015). Form Closer Relationships with Customers Social media is also a way that businesses use to communicate with their existing customers and create an online family. Through this, the customers can trust them and their products more. When companies notice the spread of negative reviews, they can use this to their advantage and provide the right features of their products to the public. Through this technique, companies can reach out to dissatisfied customers one-on-one and find innovative ways of enhancing the products that they are offering (Making a Business from Social Media 2011). For a business to be successful in the use of social media, they need to be strategic with their posts. They should share their success and failures and avoid being too formal so as to build trust within social media consumers. It is important to respond to as many comments as possible and use hashtags along with geolocators. This way, businesses become more personalized. People look for specific hashtags and allow people to see that the business has a face. People want to see that the business is operating in different places (Evans 2010; (Venkatesh, R, Jayasingh 2015). Increase Influence by Broadcasting Article and Products Social media also enables businesses to broadcast their products, news, and articles and have greater influence in their markets. When they are creating a social media marketing strategy, for that reason, businesses should target the right people and networks. An effective strategy allows people who are not the companys customers to be part of the network but have a massive impact on their marketing efforts. According to digital analyst Augie Ray, there are three critical social media influencers. These influencers are social broadcasters, mass influencers, and potential influencers. According to this expert, more than 80 percent of people on social media are potential influencers. By making to an effort to identify and connect with them, the business can attract shares and likes that in the end play a major role in the spread of the brand name (Li, Stacks 2015). Get Instant Customer Feedback Other than talking to customers, social media enables companies to listen to their customers. When they monitor what people say about their products and services on Twitter and other sites, a business can get real-time feedback on what customers expect from the business. Business use tools such as Google Alerts to monitor and listen on the social web (Venkatesh, R, Jayasingh 2015). Measuring the Impact of Social Media The understanding that social media can help a business to grow rapidly has influenced many companies to increase their investment on it. If businesses to succeed, there should be no disconnection between goals and metrics (Frunk 2012). Use Goal-driven metrics Companies can measure the impact of social media by setting specific goals for all their digital campaign goals. If a company wants to generate brand awareness, the can measure their success through engagement. However, if they envision driving purchase, the conversation rate from visitor to buyer can be an appropriate metric (Li, Stacks 2015). Build Predictive Models Metrics can be used to forecast what might happen depending on the tactics used for example media placement and spending levels. Companies can leverage metrics to build the models and plug in different inputs to prompt outcomes (Li, Stacks 2015). Conduct Experiments A great way to truly understand the impact of social media is conducting scientific experiments. Businesses should conduct small pre- and post-tests to gauge the activity of the customer before and after online campaigns. Another great way is including control groups that matched on observable characteristics for comparison to the treatment of the group (Moorman 2017). Allocate Funds to Metrics A recent CMO Survey revealed that most companies spend only 2.3 percent of their marketing budgets on measuring social media impact. Those that succeed invest more. This particular investment can include advanced technology, customer databases, models, agency partnerships, and dedicated staff (Moorman 2017). Conclusion Social media has continued to have a considerable impact on business success. The use of this communication tool to share and engage with business stakeholders such as customers and potential influencers continue to grow a high rate. Through social media, businesses can drive traffic to their sites, form closer relationship with their customers, increase their influence, and get instant customer Feedback. Businesses are also able to measure the impact of social media on their activities using a variety of methods including using goal-driven metrics, building predictive models, conducting experiments, and allocating sufficient funds to metrics. References Barker, M 2017, Social media marketing: a strategic approach, Cengage Learning, Australia Evaluating Social Media Marketing 2016, Strategic Social Media, 196-209, doi:10.1002/9781119370680.ch12 Evans, L 2010, Social media marketing: strategies for engaging in Facebook, Twitter amp; other social media, Indianapolis, Que Publ., IN. Funk, T 2012, Advanced Social Media Campaigns, Advanced Social Media Marketing, 173-206, doi:10.1007/978-1-4302-4408-0_9 Li, C, Stacks, D 2015, Measuring the Impact of Social Media on Business Profit Success, doi:10.3726/978-1-4539-1590-5 Making a Business from Social Media 2011, Social Media 101, 203-205, doi:10.1002/9781118256138.ch53 Moorman, C 2016, October 17, Measuring The Impact Of Social Media On Your Business. Retrieved May 13, 2017, from https://www.forbes.com/sites/christinemoorman/2015/01/18/measuring-the-impact-of-social-media-on-your-business/#32c9079915e5 Plotting Your Social Media Marketing Strategy 2011, Social Media Marketing All-in-One For Dummies, 33-55, doi:10.1002/9781118257661.ch2 Venkatesh, R, Jayasingh, S 2015, Transformation of Business through Social Media, Social Media Listening and Monitoring for Business Applications, 1-17, doi:10.4018/978-1-5225-0846-5.ch001

Jorge Alfonso Ramos Ortega Essays - Fiction, Culture, Jedi, Jediism

Jorge Alfonso Ramos Ortega Professor Jose Julian Celada Ruiz Upper English 02 November 2016 Jediism as a new religion in our current society Nowadays in our current society there is an assortment of religions that, have been established for years , the religions with more followers are; Christianism with two thousand million follower s , Islam with one thousand three hundred million followers and Hinduism with eight hundred fifty one million. With 19 major religions already established, people think that creating a new religion could be difficult, nevertheless the number of followers of many religions is decreasing, young people are conflicted by too many theories that have been revealed, this group people are favoring party to be atheists, agnostics, freethinkers , as non-religious organizations, it does not mean that religious people does not think freely. H owever there are appearing new religions like scientology, the church of euthanasia and Jediism. Knowing about a new religion which adapt to the mentality and way of life of our current society is usele ss in order to open the panorama of it. Focusing on Jediism as new recognized religion that people could take as a game or without the seriousness that deserves , due to the bases of it; the Star Wars franchise in which the main characters are fictional Jedis who believe in the Force, for that people think Jediism is not a serious religion . For that people who believe in this as a religion and not a game make churches around the world, like in Texas where the Temple Of The Jedi Order was created, as it said Jedis believe in the Force and the Temple Of The Jedi Order define the Force as "a ubiquitous and metaphysical power that aJedi(a follower of Jediism) believes to be the underlying, fundamental nature of the universe.", Temple Of The Jedi Order is the First International Church Of Jediism; it is located in Texas, United States it could be abbreviated as TotJO. The Jedis (follow ers of Jediism) believe that r eligion is more than that; they believe that Jediism is a way of life based on the Jedi Code, The Three Tenets, Sixteen Teachings and Twenty One Maxims. The beliefs will be explained further into the essay . They apply their beliefs in a practical way in their lifes. They do not deny they relationship with the mythical Jedis of the movie Star Wars, nevertheless they do not worship the creator or the movie itself, they "accept myth as a sometimes more practical mean of conveying philosophies applicable to real life." (TotJO 2016), TotJO also has its own emblem. The emblem is conformed by the five star representation of the Jedi Code , the Sixteen Teachings; as a sixteen star and the interdependence of light and dark. Jediism as any other religion has it owns Days of Significance; most of these days match with other special days of other religions like Christianism such as Christmas Day which in Jediism is the Anniversary Day . Jediism also have specific reflections on each month, they believe "The Reflections are dichotomies of, for lack of better terms, v ices and virtues of human nature. One cannot reduce all the variables of the human experience into 12 dichotomies of vice/virtue, nor insist that these are the most important." The Days of Significance such as the Monthly reflections will be exposed further in the essay . Everyone ca n join Jediism, in TotJO website request the guest to register so he can participate in forums or Sermons which members published and give their opinion about it, before you register they ask the guest to read the rules so the relationship between Jedis could be as healthy as possible, taking care of the integrity of each member. TotJO allow people to register even if they do not believe in Jediism as a religion. The Jedi code which is part of their Doctrine, the code is the set of rules that Jedi has to follow . The Jedi code says; "There is no Emotion, there is Peace. There is no Ignorance, there is Knowledge. There is no Passion, there is Serenity. There is no Chaos, There is Harmony. There is no

Feckless

Feckless Feckless Feckless By Maeve Maddox A reader has called my attention to a surge in the use of the word feckless in the American press. A Web search garners 1,550,000 hits. Feckless derives from feck, a dialect word possibly formed by a linguistic process called aphaeresis: â€Å"omission of one or more sounds or letters from the beginning of a word.† Examples of aphaeresis include: squire from esquire and coon from raccoon. Feck, which is documented as early as the 14th century, is probably a shortening of the noun effect. Feck is â€Å"energy and gumption.† A person with feck gets things done. When used to refer to a thing, the adjective feckless means, â€Å"valueless, futile, or feeble.† Used to refer to a person or a person’s actions, feckless means, â€Å"lacking energy; weak, helpless.† In modern usage, feckless is used chiefly as a synonym for irresponsible or shiftless. This latter use of feckless is especially common in the British press in headlines and articles relating to social welfare programs: Britains most feckless father? Unemployed dad of 10 is expecting FOUR more children –The Telegraph. Lets get the feckless to buy food not fags and booze –MailOnline. No one would consider her [a young unmarried mother of four children, by two different men, and expecting her fifth] to be anything other than feckless and irresponsible. –The Independent. The Oxfam report – â€Å"Walking The Breadline,† published in June this year, states that half a million people in the UK rely on food banks. Yet the Government puts their fingers in their ears, blaming feckless parenting and scroungers. –The Guardian. Here are some examples in contexts other than discussions of welfare recipients: Given their feckless track record, would you really trust Apple with (even more of) your digital life? –Source uncertain; the comment appears on numerous sites. One striking feature in all three works is how badly the men do; how feckless they are, how treacherous, weepy, self-obsessed and violent. –Review of a collection of three short stories by Bernhard Schlink. Because the usual use of feckless is to describe people or actions lacking in will or responsible purpose, some of the examples I found left me a bit puzzled: Delete a Feckless Effect from Filler Edgar Steele’s Feckless Racism Here are some sure fire home remedies and tips to get rid of your feckless and lifeless hair. The opposite of feckless–feckful (powerful, effective, efficient, vigorous)–is used seriously in an OED citation dated 1568: I culd nocht cumwithout sum gret and fecfull purpois. [I could not comewithout some great and feckful purpose.] Anyone using the positive adjective feckful nowadays would be aiming for humorous effect, as in this 1990 quotation from The New York Times: The unfailingly feckless Bertie Wooster and his valet, the formidably feckful Jeeves. Sometimes feckless is the perfect choice, but sometimes not. Here is a selection of words that might serve better in some contexts: good-for-nothing idle indolent inept irresponsible lazy ne’er-do-well no-account slothful sorry useless worthless David Auburn, playwright and contributor to the Oxford American Writer’s Thesaurus, says this about feckless: The obscene-sounding first syllable gives punch and an air of harsh condemnation to the synonym for irresponsible, conveying â€Å"not merely irresponsible but also unforgivably blithe, and in one’s blitheness, causing great harm.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Coordinating vs. Subordinating ConjunctionsRules for Capitalization in TitlesParticular vs. Specific

Evaluating antitrust legislation Essay Example | Topics and Well Written Essays - 500 words

Evaluating antitrust legislation - Essay Example The origin of Anti Trust Law lies in the reaction to public outcry over the corporate monopolies that dominated US manufacturing and mining. The trusts formed by mergers and mutual understandings used to control prices according to their profit needs. This practice has come to an end by the enacting and executing this act. In the 20th century President Theodore Roosevelt and his successor President William Howard Taft, responded to public criticism over the rapid merger of industries by pursuing more vigorous legal action, and steady prosecution. This brought the downfall of monopoly in the manufacturing resulting in price fall. The Clayton law in 1914 declared price discrimination, tying and exclusive-dealing contracts, corporate mergers and interlocking directorates as illegal but not criminal. The Robinson-Patman Act, passed by US congress in 1936 explicitly forbade forms of price discrimination, in order to protect small producers from extinction due to competition. From 1937 to 1940 Roosevelt's effort to cope with economic decline brought federal antitrust enforcement back. After that Congress added its last piece of important legislation in 1950 with the Celler-Kefauver anti merger act. This made the businesses unable to target the assets of the rivals also in addition to previous forbidding of anti competitive stock purchases. A loop hole was plugged.

Making financial decision based on financial decision Essay

Making financial decision based on financial decision - Essay Example Cash budget would allow the owner to analyse how much the company is earning and the investment and cash disbursement for the project. Cash disbursement is the outflows of cash. Cash receipts are the inflows of cash. The first investment opportunity that the company has is Quad Bikes. The ticket price for Quad Bikes has already been estimated by the owners and it is equal to $15. The cash budget for Quad Bikes showing the cash recipients and cash disbursement is as follows: The ticket price for Paint Ball has been estimated by the management of Hall Hill Farm and the price is expected to be $13. Using this price and other costs that have been estimated, the cash budget for the company for Paint Ball would be: The other major project and investment opportunity that the Farm has is to invest in Fish Hatchery which the management has been planning for some time. The price for fish hatchery has not been estimated by the management, however to prepare a cash budget the price is estimated to be $12. Using the price $12 for each of the visitor for fish hatchery, the cash budget would be: At the moment, the cash position of the Hall Hill Farm is unfavourable. Therefore it is important for the farm to analyse the loopholes in the cost structure and come up with strategies that could improve the current position. After analysing the cash budget of the company, it has been analysed that most of the costs of the company is the fixed cost and these costs are to be paid regardless of the earnings of the company. Therefore it is important for firm to expand its services and facilities so that more visitors are attracted and the revenue can be increased. One of the recommendations to improve the current cash position of the farm is to rent retailers outlets and shops at the farm. This would allow the farm to improve its revenues, as the farm has substantial space vacant. Besides allowing